Product benchmarking and consumer research:
an appetiser
Why attend
Those who are new to or have limited experience of food and drink NPD or marketing will benefit from the practical aspects of the workshop through a better understanding of various benchmarking and consumer research techniques, when and where these techniques should be applied, and how to interpret the results.
Course content
- Breaking the ice - an interactive practical session - getting the most out of your brainstorming sessions
- Sensory considerations for benchmarking
- Product benchmarking - introduction to principles, overview of benefits, and a practical session
- Current trends and new products - new product monitoring, marketplace knowledge and what drives the consumer, and a display of what's new on the shelf
- Qualitative market research - understand consumer attitudes and motivation, and investigate new concepts through depth interviews, focus groups and observational techniques
- Quantitative consumer research - compare consumer acceptability of your product against competitors', identify gaps in the market and screen new products using sensory and MR test methods.
Practical sessions
- Benchmarking a range of products
- New products lunch
"Product benchmarking and consumer research are crucial activities in supporting product development and effective innovation programmes. This one day workshop provides an introduction to the principles and practice of benchmarking and consumer research in the product development process. The day has been structured as an interactive workshop with presentations and hands-on practical work to demonstrate how best to use these tools to monitor product quality and to help make great NPD ideas pay off."
David Cole – Event Director
Early booking discount conditions
Related Training
Product development from concept to launch